Find out whether content will actually bring you customers.
Content works for some businesses and quietly wastes money for others. Describe what you sell and askBizly will tell you which, what to publish if it is worth doing, and who could write it.
Free to use. Ask as much as you like.
Before I suggest anything — what would a good month look like, and what can you pay for a lead?
That’s workable. Here’s how:
- Understand your business, customers and objectivesWhat you sell, who buys, and where you want to get to
- Create your growth strategyWhere the £2.5k goes, and in what order
- Fix what’s holding you backThe changes you can make yourself
- Connect you with a partnerOnly if you need a specialist
AI built on real human expertise
askBizly applies the judgement of people who have grown businesses, led marketing teams and hired agencies — more than twenty years of it. Their criteria shape what it asks and how it answers.
A growth plan built for your business
Not a template. It asks what you sell, where you want to get to and what you have to spend, then sets out what to do, in what order, and what it should cost.
Partners aligned to your objectives
If you want help executing, askBizly briefs partners against the plan you just built — and says why each one fits. It is free to you; partners pay only when an introduction becomes work.
Start here
What’s going wrong with your content?
Pick the content or email problem that sounds like yours. askBizly will pick up from there.
Why most business content fails, and what to do instead
The usual failure is not quality. It is subject. A business sits down to write, finds it easiest to write about itself, and publishes company news, service overviews and industry commentary — none of which anybody was searching for.
The content that works answers a question a buyer asks on the way to a decision. What does this cost. How do I tell a good supplier from a bad one. What happens if I do nothing. Which of these two approaches suits a business my size. Those questions have search volume, and answering them properly puts you in front of somebody who is already partway to buying.
The second failure is stopping. Content compounds slowly and the first six months feel like nothing is happening, which is exactly when most programmes get cancelled. If you cannot commit for a year, it is more honest to put the money into a channel that reports back faster.
askBizly will help you work out whether content suits how your customers buy, which questions are worth answering, and whether you need a writer at all.
How it works
Work out whether content marketing is worth doing.
Describe what you sell and what you already publish. askBizly says whether content can bring customers, what to write, and whether you need a writer at all.
Understand your business and your content marketing goals
Your goals for content marketing, what you’re doing now and what you’ve got to work with — in your own words, one question at a time.
Work out what’s holding your content marketing back
What you tell it — and any proposal, report or figures you share — is assessed against clear content marketing criteria, with what’s known kept apart from what’s assumed.
Create your content marketing strategy
An action plan, a budget, a review or a brief for content marketing — with its evidence, assumptions and limits shown.
Help you execute
Do it yourself, go back to your supplier with better questions, or look at content marketing partners — you decide.
Fix the problem
Four ways askBizly can help with content marketing
Get a plan for what to publish, a realistic content budget, a review of a writer or programme, or a brief for the right content partner.
Diagnosis
Most content fails because of the subject, not the writing.
Company news and service pages rarely get searched. askBizly works out whether your buyers research before they buy, and which questions are worth answering if they do.
- Whether content fits how you actually sell
- The handful of topics that pull their weight
- When to stop publishing and spend elsewhere
Budget
Know what content marketing should cost before you hire a writer.
askBizly breaks down freelance rates, agency programmes and what a realistic monthly content budget buys in the UK — including the option of writing it yourself.
- Per-article and monthly programme costs kept apart
- What £1,000 a month can actually produce
- When cheap content costs more than it saves
Review
Check a content proposal or the programme you already pay for.
Share the plan, samples or retainer. askBizly looks at whether the subjects can rank or convert, and whether you are paying for volume instead of useful pages.
- Strategy judged, not just word count
- Samples read the way a buyer would
- Questions to put to the writer or agency
Partners
A clear content brief, then only writers who fit.
If you need someone to write it, askBizly turns your market and subjects into a brief and looks for content partners who know the territory. You choose the introduction.
- You see the brief before anyone does
- You approve the brief first
- No obligation to hire
Content marketing questions people ask first
It depends entirely on whether your customers research before they buy. If they compare options, read up, and take weeks to decide, content is one of the most durable investments you can make, because a page that ranks keeps working for years. If they buy on impulse or on price alone, content marketing will absorb a lot of effort for very little return and paid channels will serve you better. askBizly will tell you which pattern your business fits.
In the UK, a competent freelance writer who researches properly charges roughly £150 to £400 for a substantial article, and specialist or technical subjects run higher. Agency content programmes that include strategy, editing and promotion usually start around £1,000 a month. Content at £50 an article exists, but it is written quickly by someone who does not know your market, and it tends to read that way.
Less often than most advice suggests, and better. Two genuinely useful pieces a month that answer real customer questions will outperform weekly filler, because search engines and buyers are both judging depth rather than frequency. Consistency matters more than volume: a business that publishes twice a month for two years will be in a far stronger position than one that publishes twenty pieces in a burst and stops.
SEO is being findable for a search. Content marketing is having something worth finding — and using it in email, sales and social as well as Google. A lot of “content programmes” are really SEO retainers that happen to produce blogs. If nobody is searching for what you write, content can still work as a sales asset; it just will not arrive through organic traffic. askBizly will tell you which job you are actually buying.
Case studies win when a buyer is already comparing suppliers and wants proof. Blog posts win when they are still trying to understand the problem. Most small businesses need a handful of each, not a blog calendar. If your sale is high-ticket and considered, three strong case studies will usually beat twelve company-news posts. If people search “how do I…” before they look for a supplier, the how-to pages come first.
Expect three to six months before new pages start to rank, and closer to a year before a programme reliably produces enquiries. Email and sales use of the same pieces can pay back faster, because you are not waiting on Google. Anyone promising traffic in thirty days is either targeting terms nobody searches or counting vanity visits. If you cannot commit for a year, put the money into a channel that reports back sooner.
Yes. The advice is free for business owners and always will be. askBizly is paid by the partners it introduces, and only when you choose to be introduced. Nothing is sent to anyone and nobody contacts you until you say so.
Stop guessing. Start growing.
Describe what you sell and what you publish. Free, with no writer or agency contacting you unless you ask.